Here’s a look at both “start-up”
and “re-design” projects we've accomplished,
from beautiful Charleston, South Carolina, Chicago, New Orleans, to large-scale
events around the globe.
All the World’s a Stage
Developed and administered
full-scale public relations campaign for America’s hosting
of the 1997 WPA World 9-Ball Championships.
PROJECT HIGHLIGHTS:
- Created logo Identity (shown here and designed by
Chicago-based artist Ken Simonsen of Psymonsen Illustration)
- Designed and implemented strategy for international, national
and Chicago area media
- Created poster promotions and handled distribution
- Arranged radio ticket giveaways, print and broadcast interviews
- Promoted players arriving in U.S. from five continents
- Satellite distribution of results via VNR’s
(video news releases)
RESULTS: Record-breaking coverage
for a professional billiard event in mainstream media, both here
and abroad, with over 100 print and broadcast features
Fun and (World) Games 
By 2001, the World Confederation of Billiard
Sports obtained official recognition of billiards as a sport,
and the Internatioanl World Games Association (IWGA) provided
for billiards’ first ever inclusion in the World Games,
held in off-Olympic years for sports Olympic recognized but not
yet medal sports. As North American PR director, responsibilities were numerous for this inaugural occasion.
PROJECT HIGHLIGHTS:
- Established industry and fan awareness of billiard’s
first inclusion in World Games
- Procured financial support to travel athletes from around
the world to Akita, Japan
- Arranged for athletes, coaches, managers and dignitaries
to have a positive inaugural
World Games experience through advance planning and equipment
provision/sponsorship
- Liaised with international media outlets and
associations to share ongoing
event news
RESULTS: The WCBS profited from this event and
was able to put excess funds into promotion of other world competition
efforts. The Akita World Games were a great world promotion
for the cue sports. American Jeanette Lee brought home the gold
for the USA, and the 2005 World Games in Friesach, Austria again included billiards as a featured sport.
Words and Music! 
In 2008 we worked with Kendra Haskins Designs to give WordsandMusic.org
and the Pirate's Alley Faulkner Society a new look, and reach more writers than ever before!
PROJECT HIGHLIGHTS:
- Relaunched WordsandMusic.org with an organized new
format and increased ability to define and brand elements of the Pirate's Alley Faulkner Society
- Developed increased accessibility to news and press releases by establishing a blog
- Created content to enhance current programs, from book lists to competition winners
- Established new outreach models from LinkedIn to Redroom.com to reflect growing interest
RESULTS: In less than one year, Alexa rankings for the site have risen from over 4 millionth to under 750,000,
with members praising the site's new look and content. Shari Stauch was then selected as Co-Chair of Programming for
the 2008 Words & Music Festival that included the legendary Ted Turner as keynote
Chicks with Sticks! 
In 1993 we established the first-ever PR campaign
for the Women’s Pro Billiard Tour, focusing on markets surrounding
tour stops on the culminating Classic Billiard Tour. In mid-2004,
we re-entered the WPBA PR scene to establish a PR campaign
that would coordinate the abilities of local markets,
while expanding the media reach of individual players.
PROJECT HIGHLIGHTS:
- Collected new player bio data for media guide, website, TV
commentators
- Developed increased accessibility to player photos, releases,
and stats via c.d. press kit dissemination
- Created player press kits to empower players to facilitate
press in their own markets, complete with personalized bios, photos, industry statistics,
T.V. demographics and ratings of all WPBA programs, and advice on
how to create releases
and personal press kits
- Disseminated press releases and materials surrounding events,
players and sponsors/
licensees to targeted press contacts
- Established new, upscale media outlets to publicize WPBA
tour and players
- Designed and implemented media tracking to show potential
event and player sponsors
added value of positive media association, with over 200 new pieces tracked for 2005
RESULTS: In less than two years of the campaign,
expanded media reach including increased coverage and information
available to daily news media, regular women’s billiard
broadcasts on Chic Sports Radio, a women's billiards section at womensportsreport.com, article placements in Consumer Reports
and Cigar Aficionado along with several city/regional targeted
publications and local affiliate broadcast networks in Charlotte, Portland, NYC, Chicago, Houston, and more.
Writing Fever, Catch It! 
In 2003, we worked with the South Carolina Writer’s
Workshop (SCWW) to promote their annual writer’s conference.
Partnering with fellow PR professional and media trainer Brenda McClain of McClain Communications, we restructured the event
to include a stronger base of national talent, increased programs for both the business and craft of writing, and a strategic plan to allow for national advertising, publicizing and insured future growth of the event.
PROJECT HIGHLIGHTS:
- Created a full complement of new benefits for conference
attendees, from specialty workshops to online credit card registration,
to a conference workbook matched with seminar audiotaping to enhance
the conference experience.
- Increased visibility through a planned program of national advertising,
mailings to targeted writer lists, and brochures and posters
to media outlets and libraries throughout South Carolina, North
Carolina and Georgia.
RESULTS: The 2004 conference broke all attendance and
income records, with a 45% increase in participation, taking
in nearly DOUBLE the revenue over previous years. In 2005 we took over membership administration, again increasing income for the non-profit organization.
Based on this model, the SCWW conference has now become one of the largest and best-attended conferences in the U.S.
Chix With Stix Teal Tournament 
In January 2008 we staged a very special event at the Francis Marion hotel in downtown Charleston, SC, the Chix With Stix Teal Tournament
featured the world's best women pool players teaming up with local and national celebrities to raise awareness of Ovarian Cancer.
PROJECT HIGHLIGHTS:
- Established name recognition in the community by reaching
out to community based organizations, including partnering with Center for Women, as well as networking via Rotary Clubs, the Chamber of Commerce,
the Charleston CVB and the Charleston Sports Council.
- Increased public visibility via a media blitz featuring local celebs and top international players.
Article placement in Charleston Post & Courier,
announcements on Chamber websites and Charleston City Paper,
and features in Skirt! Magazine, Charleston Magazine, Oblique, Post & Courier and City Paper.
- Extensive TV and radio coverage on all network affiliates as well as local Comcast (The Tammy Show)
Cable.
- Established partnerships with ABC, Skirt! Magazine, Brunswick corporation, BB&T and the
National Ovarian Cancer Coalition (NOCC) to extend reach and awareness.
- Produced a full weekend event, including a pro-am charity benefit tournament, education breakout sessions,
and an auction/charity lunch, all to raise awareness of Ovarian Cancer as a silent killer among women.
RESULTS: The Chix With Stix Teal Tournament created unprecedented
awareness throughout the lowcountry about Ovarian Cancer, its symptoms, and current treatment/prevention methods.
Another event is planned for early 2010.
Contact us today to
explore how Shark Marketing can enhance your business!
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